Roofing Evolution

Roofing Advancements

Residential roofing has evolved from basic asphalt shingles to high-performance materials that combine beauty with durability. One major advancement is the rise of composite roofing products—engineered materials designed to replicate the look of natural wood, slate, or shake, but with far greater longevity and resistance to weather.

While more expensive than traditional options, these new materials are lightweight, low-maintenance, and visually stunning, making them a popular choice for homeowners looking to blend traditional charm with modern performance. The quality shows through in these products.

Green Roofs

Cool roofs work by reflecting more sunlight and absorbing less heat, which can significantly reduce indoor temperatures and cooling costs. At Transform Charleston, we often recommend Atlas Pinnacle Sun Shingles, which use 3M™ Cool Roof Technology to reflect solar heat and keep attic spaces cooler. This can cut cooling energy use by up to 15–20% during peak summer months, according to the U.S. Department of Energy. We are seeing an increase in interest for green roofs or roofs with vegetation growth on top.

These roofs are often found in large cities that want to escape the consistency of the grey color, reduce heat and be energy efficient. Green roofs require a waterproof base, so we at Transform Charleston recommend combining this green style with Brava Composite Tiles to have a secure & eco-friendly roof. Brava materials are made from recycled materials and crafted to replicate natural slate, shake, or clay tile, combining sustainability with high-end curb appeal. Whether you're looking to lower energy bills or reduce your environmental footprint, today's roofing options offer powerful solutions for a cooler, more efficient home.